We are very proud to announce our 2020 Select Sotheby’s International Realty President’s Club! Each agent who is inducted into this club will provide you with an unparalleled experience with buying or selling your next home. Congratulations to all of these outstanding professionals.
The calendar says it’s spring and let’s hope the weather soon reflects that! But while still chilly outside, this is a great time to get some spring cleaning done, especially if you’re thinking of selling your home this year. Here are 10 steps to a great spring cleaning!
If you don’t use it, lose it! This is the most important tip I can give you. Take inventory of your belongings and evaluate what you really need. Clean out your bedroom, linen, and front hall closets – if you haven’t worn it, used it, or re-gifted it all year, you more than likely won’t in the future. In the kitchen, toss old spices or other items in your pantry that are outdated. Get the kids involved and have them donate old toys to the needy. This is a family project that will make the biggest difference in your home!
Wash windows inside and out. Use a the traditional mild soap and water or try 4 parts water, 1 part white vinegar with a splash of lemon juice. Squeegee dry to prevent streaking. Don’t forget about the sills! Wipe down or even vacuum if you need to. Once you finish, open up and air the house out! This is great to do if you will be using chemicals to clean elsewhere in the home.
This is refuge for old and germy! When it comes to hidden food, out of sight is out of mind. Clear it out! Make sure to get all the way into the back. Then wipe down all the shelves and drawers to ensure everything is sparkling clean. To avoid using chemicals where you keep food, abrasive salt and soda water make a great cleaner.
Get rid of all half-used beauty products that you don’t use anymore. That eye cream that never worked, the fish oil pills that taste like a seafood market floor, expired makeup – they should all get thrown out. And for heaven’s sake, bring all unused medications back to the pharmacy for disposal–no flushing!
Be honest – when was the last time you cleaned your comforter? Bedding can be a source of germs, allergens, and dust mites. Yuck! Overstock.com recommends comforters be thoroughly cleaned every three months. Wash on the delicate cycle and dry with tennis balls to keep fluffy. (Don’t forget to check care instructions on the tag for specifics!)
Sweep up or vacuum any loose dirt. Mop hard surfaces like wood and tile. Try going chemical free with this homemade hardwood floor cleaner. For the tile, put 1 part white vinegar and 2 parts warm water in your mop bucket. Shampoo all the carpets in your home, paying close attention to high traffic areas. Some smaller area rugs can be washed right in the washing machine. Just be sure to dry them thoroughly before putting them back in place.
SMOKE/CARBON MONOXIDE DETECTORS
Smoke and carbon monoxide detectors need be tested every six months. It is recommended that their batteries get replaced when we change the clocks for daylight savings time. If you forgot to check them a few weeks ago make it part of your spring cleaning regimen. Dispose of dust while you have them opened up.
Outside the house needs cleaning too! Use a pressure washer to make decks, patios, and walkways look good as new – even use it on your house if your shingles are looking a little worn. Finish any yard maintenance that was put off during the colder months so spring flowers can beautify your home!
DUST, DUST, AND DUST SOME MORE!
Last, but certainly not least, remember that dust collects everywhere. And I mean everywhere. Start from the top and work your way down in every room. Moldings, door frames, drapes, bookshelves and radiators all collect the stuff that makes you sneeze. Be sure to wipe down ceiling fans and light fixtures. Microfiber rags often trap dust better than traditional dusters. Shine and sanitize door knobs along the way!
Blog Credit: Mott & Chace Sotheby's International Realty
Sotheby’s International Realty Sees 32% Sales Growth, Achieving $150 Billion In Global Sales Volume In 2020
Sotheby’s International Realty is pleased to announce that its affiliated brokers and independent sales professionals achieved a record US$150 billion in 2020 global sales volume, a nearly 32% increase in sales growth year over year, as the definition of home changed for consumers around the world. Due to a longstanding commitment to innovation, Sotheby’s International Realty® agents were able to seamlessly help clients navigate the changing market dynamics brought on by the global pandemic with existing technology offerings which propelled business momentum.
Agents affiliated with Sotheby’s International Realty quickly pivoted to address the impact of the global pandemic,” said Philip White, president and CEO of Sotheby’s International Realty. “Thanks to innovations we pioneered nearly a decade ago, our affiliated companies and agents made the impossible possible. Their adaptability to serve clients safely further extended our position as a leader in luxury real estate.”
Long-Standing Commitment to Virtual Technology Paved Way for Success
Sotheby’s International Realty continued to lead the industry and was well-positioned to meet the needs of consumers as the buying and selling process became increasingly virtual. Sotheby’s International Realty agents accelerated the use of the brand’s existing video, virtual reality, and live-streaming technology to produce new forms of content that engaged buyers and set a new standard for marketing luxury properties. Currently, buyers can safely tour more than 6,000 properties via virtual reality or video on sothebysrealty.com. Property videos also proved engaging on social media where the brand’s YouTube channel delivered 43 million views, or the equivalent of more than one million hours watched.
As a leader in the luxury real estate industry, Sotheby’s International Realty is able to anticipate trends,” said Chief Marketing Officer, Bradley Nelson. “Our priority remains to present listings in the best possible manner and to provide a superb end-user experience however buyers prefer to search for their new home. Virtual technology has been at the forefront of our marketing strategy for several years and comes as naturally to us as our commitment to high quality service.”
The brand also unveiled a new website, sothebysrealty.com, available in 14 languages and nearly 60 currency conversions, to continue serving its growing international clientele and fuel referrals worldwide. The website achieved a notable amount of traffic for the brand with 37 million visits in 2020. Property videos on the site produced by Sotheby’s International Realty agents were especially popular and played nearly 13 million times in 2020, totaling more than 90,000 hours watched.
A Year of Strategic Growth and Record Achievements
Despite travel restrictions, Sotheby’s International Realty remained committed to expanding its global footprint and achieving strategic growth. In 2020, the brand opened more than 50 new offices across the world, bringing the brand’s total presence to nearly 1,000 offices in 75 countries and territories with approximately 24,000 independent sales associates worldwide.
The brand’s existing affiliated companies around the world continued to grow in 2020. Sotheby’s International Realty increased its total domestic presence to 45 states around the country. Sotheby’s International Realty facilitated affiliate expansions through 12 domestic M&A transactions, including California, Colorado, Florida, Massachusetts, and Washington.
The brand also continued to expand internationally in key markets and opened offices in seven new territories. In Europe, the brand expanded to Ukraine, Romania, Montenegro, and in Germany. In the Asia-Pacific region, the brand opened its first office in South Korea and expanded in the Caribbean and Latin American region with two new offices in Paraguay and Antigua & Barbuda.
Our international footprint is one of our greatest competitive advantages,” said Tammy Fahmi, vice president, global operations and international servicing. “Our brand’s locations are in the most desirable places around the globe, so our clients know they can rely on our local market expertise wherever they are looking to buy or sell.”
As affluent individuals looked to acquire secondary homes in markets around the world, Sotheby’s International Realty agents acted as true global real estate advisors and referral volume surged by 42% to US$2.9 billion in closed sales volume.
Our 2020 results prove what is possible when you focus on quality above all else. We remain proud to be the real estate brand of choice for so many luxury real estate experts and affluent clients. We will continue to work tirelessly to prove their trust has been well placed,” concluded White.
2020 Brand Stats Video