Fall Home Maintenance Checklist

Select Sothebys International Realty. Property for sale.

Fall is finally here and it is time to get your home in shape for the cooler months ahead! Autumn is one of the busiest months for homeowners because it is time for them to get the exterior and interior of their home straightened out before the first snowfall. Here are some of our top tips for getting your home in shape this fall:

INTERIOR MAINTENANCE

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In order to prepare for the winter months, you’ll want to make sure that you have proper insulation to save on heating costs this winter. It will also be a good idea to check for any places that you feel a draft of cold air. If you do, apply weather stripping and caulk around areas of your windows and doors to ensure that heat stays in your home, while the cold is kept out.

If your windows and doors are somewhat older, you may want to consider replacing them with newer energy efficient windows and doors. Proper sealing and insulation can save up to 20% on heating and cooling cost or up to 10% on your total annual bill.

The change of seasons is also a good time to check your smoke detectors and all of your carbon monoxide detectors, as these can usually go overlooked.

EXTERIOR MAINTENANCE

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One of that most important things you can do is to inspect exterior walls to see if any paint is peeling or blistering on the house. This is a sign that that the paint can no longer protect the siding of the building, and left uncorrected the siding itself will deteriorate, leading to expensive repairs in the future. Another important thing that you will want to do is to clean out your gutters this fall. When neglected, clogged gutters can cause serious and costly repairs. Remove any and all debris from your gutters in order to prevent foundation and structural damages to your home.

For more tips and tricks for your home this season, check out this fall home maintenance info-graphic.

Increasing the Value of Your Home

Trulia recently published an article about 8 proven ways to increase the value of your home. We believe these are all very important things to do to not only increase value, but also properly display your home within the real estate market.

1. Staging & De-cluttering

It’s important to properly stage your home to look like something you would see in a magazine. By de-cluttering, you allow anyone coming in the ability to imagine their own personal belongings in each room.

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9 Taymor Trail, Clifton Park NY 12065 | $1,390,000 USD

 

2. Clean, Clean & Clean!

Let’s be honest, no one wants to walk through a dirty home. Spend the extra hours washing the windows, dusting the living room, mopping the floors and shining up those appliances. A fresh smell and a fresh look will definitely generate more interest!

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42 Rolling Brook, Ballston Spa NY 12020 | $549,000 USD

 

3. It’s All About Curb Appeal

First impressions are everything! Make sure your home is inviting from the outside.

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6 Hilltop Court, Rexford NY 12065 | $875,000

 

4. Details

It’s the little things you think you can let go and no one will notice, but a house shows better if all of the light bulbs are in working order and all of your personal photographs are put away. Again, people want to envision their own personal affects.

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4 Pheasant Run, Saratoga Springs NY 12866 | $750,000

 

5. Refresh Kitchen and Baths

“Consumer Reports estimates that you can increase your home’s value by as much as 7% by renovating these rooms.” Know the current trends, the modern look. Make sure that if you’re going to spend any money to revamp, the first place you put it is in these rooms.

On a strict budget? There are money friendly ways to give your kitchen a brand new, modern look. Check out this $800 kitchen remodel : http://www.thekitchn.com/before-after-an-800-complete-kitchen-makeover-kitchen-remodel-217753

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Executive Builders, Bel Ridge Homes, Niskayuna NY (Photo is example of builder’s work)

 

6. Photography is KEY!

In today’s modern world, the first viewing someone will see of your home is online. Your online presence must be strong to get them to call and schedule a showing. Photography is everything!

Here’s a fun fact for you : “According to RedFin.com, homes shot with a DSLR receive an average of 61% more views, have a 47% higher asking price per square foot and an increased likelihood of selling when priced above $300,000.” – Real Estate Web Solutions

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Magnificent Lake Placid Estate, Lake Placid NY 12946 | $12,750,000

 

7. Limit the DIY

Our Real Estate Professionals have gone through extensive training to gain the knowledge on properly marketing and selling homes. Hire one. Don’t try to sell it yourself, or you may risk sitting on it for quite some time. Agents have the tools necessary to expose your home to more than just one online presence, or a sign in the yard.

Make sure you’re interviewing agents to find a good fit for you and your property. It’s extremely important to find an agent who will “sell” your home and not just “list” your home.

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8. Don’t take it personally.

Leave the emotions out of it. Cherish the memories made at your home, but step back and de-personalize before selling. Homes sell based on price, and what the market is willing to pay. Look at comparative homes and what they are selling for.

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384 Stage Road, White Creek NY | $980,000 USD

To view the original article by Trulia, please visit : http://www.trulia.com/blog/proven-ways-increase-value-home/?ecampaign=cnews&eurl=www.trulia.com%2Fblog%2Fproven-ways-increase-value-home%2F

Curb appeal vs. packaging

I am often asked my opinion on what can be done to make a home “Market Ready”.  Of course, there is the widely known concept of curb appeal, and most people in the real estate industry, and buyers and sellers alike, think this is what makes some one want to stop the car, get out and go see a house when spotting a for sale sign. No doubt, this is important, but that is only the beginning. In this transforming industry where traditional marketing trends often take a back seat to the Internet and social media strategies, we have to rethink the way we approach “curb appeal”. The Internet is often called the ‘information super highway’ so we need to think about curb appeal from this highway as well.

I think it is time to change the lingo around a bit. Let’s call it “Packaging”.

Packaging is a marketing and branding term that means to capture a customer’s attention and to compel the customer to pick up a product and take a closer look. Whenever I approach a new listing, I like to remind the seller that this is not about listing a home for sale. This is about stepping outside and looking at the house as a product that needs to be marketed, and the focus on packaging is key. If we package a home properly, we will generate increased interest on the Internet, which is where most of the leads are coming from.

One of the greatest companies in the world at packaging is Tiffany. When a Tiffany box is presented to a recipient, it ushers a sense of emotion that there is something really great inside. The baby blue box with the white satin ribbon packaging creates this emotion. It’s about the total experience, and it’s about delivering a product that is consistent with the packaging, but to start the process, we need to get them to open the box.

I once had a conversation about marketing with Joanne DiMarco and she said something I will never forget. “Imagine – it’s your special night out, you get all dressed up and head to your favorite steak house (that you have been saving up to go to for months). The room is elegant, and the lighting is perfect. The manager welcomes you and escorts you to the perfect candlelit table next to the roaring fireplace and you order the perfect glass of wine to start the evening. You carefully select the Prime cut that you had been looking forward to with the best steak sauce, and in goes the waiter with your order. Finally, it’s time be presented with your entrée and the waiter presents this fine meal to you on a garbage can lid.”

Something tells me that even if the steak is the best in the world, you are sending that baby back to the kitchen! It’s all about packaging and it’s all about the total experience.

So what is the point, and how does this apply to marketing your house? Over 90 percent of buyers today start their home searches online. This means that the opportunity for someone to drive by in a car and see your house for the first time is much more remote. Chances are that they have already seen it long before they made the decision to get in the car and go there. So how do we convey curb appeal to the buyer who hasn’t been here yet?

To do this, you have to prepare your home for today’s buyers. It’s not good enough to trim the bushes, add fresh paint and stain the deck. It is critical to capture the essence of this curb appeal using the best professional photographs, the best lighting and to replace the old virtual tour with real live video production. To convey the essence of the lifestyle of a home via the Internet is today’s biggest challenge. Consumers are relying so heavily on the web to evaluate real estate and make decisions on what to go see, it is critical that your marketing and packaging strategy get you more clicks than the competition.

Today’s buyers value their time, and they are less likely to spend days and days looking at everything on the market. They are educated and focused, and they will determine what to go see based on the impression of lifestyle they can conceive of by reviewing their options online.

Buyers want to generate an emotional reaction from what they see online, they are impatient at times as well, and they want to “feel what is like to be there” before they go to see it.
This is packaging, and it will make a tremendous difference in the future for moving that product!

See the article online at:  http://www.crlmag.com/articleDetail.cfm?id=263