The Sotheby’s International Realty® brand continues to expand globally, adding new distribution opportunities to showcase properties to affluent consumers in key growth markets. Now we are expanding our presence in China!

Demand for luxury properties from Chinese consumers continues to grow. China is the second driver of visits to, just after the United States. At this moment, one out of every 10 visitors on is located in China.

In an effort to expand the brand’s reach in China, we are now launching a syndication partnership with One of China’s premier real estate portals, has over 2 million monthly visitors and more indexed pages than all other portals combined on Baidu – China’s largest search engine. This ensures greater visibility to Chinese consumers searching for homes worldwide. is hosted on both sides of China’s Internet Firewall, ensuring its property listings are visible online both in China and outside of China. The website listings are monitored by a support team that translates and directs consumer enquiries to agents.

As a truly international brand, Sotheby’s International Realty now has the most global representation on, displaying luxury listings from 65 countries and territories.

Our partnership with includes the following components:

Listing Display: Qualified listings will appear on’s search results. Each property overview page has a contact request form for shoppers to request more information. Requests are sent directly to’s team of first responders, a Chinese-language team located in mainland China, so they can respond to consumer inquiries in real time. The team will transcribe the conversations into English language lead forms and forward them to the agent.
Sotheby’s International Realty brand page, with a brand overview and images.

Banner Ad on the homepage, promoting the new brand page and listings among the audience.

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As a recap, here’s The Brief on

Every qualified listing that is uploaded onto the Sotheby’s International Realty brand distribution platform is now also promoted on, one of the world’s most prominent real estate websites with over 2 million monthly visitors. Adding as a syndication partner further solidifies the Sotheby’s International Realty brand reach in China: At this moment, one out of every 10 visitors on is located in China.