Sotheby’s International Realty 2020 Brand Stats

Sotheby’s International Realty Sees 32% Sales Growth, Achieving $150 Billion In Global Sales Volume In 2020

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Sotheby’s International Realty is pleased to announce that its affiliated brokers and independent sales professionals achieved a record US$150 billion in 2020 global sales volume, a nearly 32% increase in sales growth year over year, as the definition of home changed for consumers around the world. Due to a longstanding commitment to innovation, Sotheby’s International Realty® agents were able to seamlessly help clients navigate the changing market dynamics brought on by the global pandemic with existing technology offerings which propelled business momentum.

Agents affiliated with Sotheby’s International Realty quickly pivoted to address the impact of the global pandemic,” said Philip White, president and CEO of Sotheby’s International Realty. “Thanks to innovations we pioneered nearly a decade ago, our affiliated companies and agents made the impossible possible. Their adaptability to serve clients safely further extended our position as a leader in luxury real estate.”

Long-Standing Commitment to Virtual Technology Paved Way for Success

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Sotheby’s International Realty continued to lead the industry and was well-positioned to meet the needs of consumers as the buying and selling process became increasingly virtual. Sotheby’s International Realty agents accelerated the use of the brand’s existing video, virtual reality, and live-streaming technology to produce new forms of content that engaged buyers and set a new standard for marketing luxury properties. Currently, buyers can safely tour more than 6,000 properties via virtual reality or video on sothebysrealty.com. Property videos also proved engaging on social media where the brand’s YouTube channel delivered 43 million views, or the equivalent of more than one million hours watched.

As a leader in the luxury real estate industry, Sotheby’s International Realty is able to anticipate trends,” said Chief Marketing Officer, Bradley Nelson. “Our priority remains to present listings in the best possible manner and to provide a superb end-user experience however buyers prefer to search for their new home. Virtual technology has been at the forefront of our marketing strategy for several years and comes as naturally to us as our commitment to high quality service.”

The brand also unveiled a new website, sothebysrealty.com, available in 14 languages and nearly 60 currency conversions, to continue serving its growing international clientele and fuel referrals worldwide. The website achieved a notable amount of traffic for the brand with 37 million visits in 2020. Property videos on the site produced by Sotheby’s International Realty agents were especially popular and played nearly 13 million times in 2020, totaling more than 90,000 hours watched.

A Year of Strategic Growth and Record Achievements

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Despite travel restrictions, Sotheby’s International Realty remained committed to expanding its global footprint and achieving strategic growth. In 2020, the brand opened more than 50 new offices across the world, bringing the brand’s total presence to nearly 1,000 offices in 75 countries and territories with approximately 24,000 independent sales associates worldwide.

The brand’s existing affiliated companies around the world continued to grow in 2020. Sotheby’s International Realty increased its total domestic presence to 45 states around the country. Sotheby’s International Realty facilitated affiliate expansions through  12 domestic M&A transactions, including California, Colorado, Florida, Massachusetts, and Washington.

The brand also continued to expand internationally in key markets and opened offices in seven new territories. In Europe, the brand expanded to Ukraine, Romania, Montenegro, and in Germany. In the Asia-Pacific region, the brand opened its first office in South Korea and expanded in the Caribbean and Latin American region with two new offices in Paraguay and Antigua & Barbuda.

Our international footprint is one of our greatest competitive advantages,” said Tammy Fahmi, vice president, global operations and international servicing. “Our brand’s locations are in the most desirable places around the globe, so our clients know they can rely on our local market expertise wherever they are looking to buy or sell.”

As affluent individuals looked to acquire secondary homes in markets around the world, Sotheby’s International Realty agents acted as true global real estate advisors and referral volume surged by 42% to US$2.9 billion in closed sales volume.

Our 2020 results prove what is possible when you focus on quality above all else. We remain proud to be the real estate brand of choice for so many luxury real estate experts and affluent clients. We will continue to work tirelessly to prove their trust has been well placed,” concluded White.

2020 Brand Stats Video

Stuttgart’s Finest: Swiss Collection Encompasses 25 Years of Modern Porsche

A special capsule sale from RM Sotheby’s offers unrepeatable examples of Stuttgart’s greatest hits.

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An unwritten rule about buying cars from Stuttgart is to search both ends of the timeline; chasing down either Ferdinand and Ferry Porsche’s earliest efforts or sourcing the most modern examples one can find. Unlike lesser companies, the team of engineers and designers who carried the torch of performance motoring after the elder Porsche’s untimely death in 1951 and his son Ferry’s retirement in 1989 proved that the performance-oriented spirit of the company’s namesake did not dissipate.

RM Sotheby’s is proud to celebrate this continued dedication with a Swiss-based, stand-alone single-owner collection of some of Stuttgart’s finest sports cars from the modern era as the exciting climax to our Online Only: Open Roads, February auction, with a staggered closure over 19-28 February:

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REMI DARGEGEN © 2020 COURTESY OF RM SOTHEBY’S

1995 Porsche 911 Turbo Cabriolet

Starting off with an air-cooled, turbocharged bang, this open-top 911 existed so far above other 993-generation Porsches as to be essentially nonexistent: Merely 14 were constructed by Porsche Exclusive Manufaktur at the request of Fitz Haberl, one of Porsche’s most influential dealers in Munich. With widened rear wheel arches and a factory-optional spoiler fitted, the black-on-black theme of this ultra-rare 911 is broken only by its Maroon-colored cloth top. Originally priced with an 89,500 DM premium over the non-turbocharged variant (the approximate equivalent of a $110,139 surcharge today), this example sets the tone for the rest of our list: Unapologetically extraordinary.

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REMI DARGEGEN © 2020 COURTESY OF RM SOTHEBY’S

2004 Porsche Carrera GT

Unveiled in spectacular fashion on the eve of the 2000 Paris Motor Show, the concept Carrera GT was a statement that Porsche was not beholden to the rear-engine, six-cylinder formula that built the brand’s reputation. Instead, when the production version of the Carrera GT supercar was released in 2004, it marked many milestones not simply in the history of Porsche, but in the automotive world writ large: The Carrera GT was the first production vehicle built around a carbon-fiber monocoque chassis, a foundation that makes up nearly every serious supercar today. Unlike the offerings of today, however, this U.S.-spec Fayence Yellow-over-Dark Grey Carrera GT is shifted by its driver.

download (2)REMI DARGEGEN © 2020 COURTESY OF RM SOTHEBY’S

2010 Porsche 911 Sport Classic

Sometimes, a look back can provide an opportunity for reinvention. The “Classic” in this Sport Classic can easily be observed in this example’s timeless silhouette, echoing some of the dramatic highlights from the brand’s history, right down to the headline-grabbing “ducktail” spoiler. And yet, factory-equipped with a ‘Power Kit,’ the Sport Classic’s 3.8-litre, horizontally opposed, six-cylinder engine comfortably produced 408 horsepower—nearly double the 210 horsepower produced from the 2.7-litre, air-cooled engine under the original “ducktail”: The 1973 Carrera 911 RS 2.7. This example was only the twelfth ever built out of a limited run of 250 ever made. As such, the desirability among Porschephiles for the few Sport Classics released has been strong from the time it was announced. A modern icon.

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REMI DARGEGEN © 2020 COURTESY OF RM SOTHEBY’S

2014 Porsche 918 Spyder

As truly old-school Porsche followers will no doubt recognize, hybrid power has flowed in the brand’s blood since the Lohner-Porsche of 1900. Though Ferdinand Porsche’s first effort was driven by electric motors mounted in wheel hubs (a true innovation, spawningseveralmodernimitators), the elder Porsche could scarcely have conceived of the levels of power and refinement achieved by the 918 Spyder. Showing under 5,500 km from new, this tasteful, hybrid hypercar has been optioned with Porsche’s Liquid Chrome Blue Metallic over Mocha Brown leather with Silver accents—one of only three ordered in this exact specification. The perfect counterpoint to the raw emotion from the Carrera GT supercar, this 918 is proof of Porsche’s evolution into a world-class OEM that can offer both exhilarating performance and unparalleled refinement in the same forward-thinking package.

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REMI DARGEGEN © 2020 COURTESY OF RM SOTHEBY’S

2010 Porsche 911 GT2 RS

Not the first model overseen by this individual, but the first on our list, this 2010 Porsche 911 GT2 RS marks for us the introduction of a name that will no doubt one day be added to the list of greatest-ever automotive engineers: Dr. Andreas Preuninger. Reputed among the motoring press as the person who nearly single-handedly re-established Porsche performance, Dr. Preuninger has overseen every GT-branded model but one (if you have yet to see it, this recent Top Gear segment is illuminating). For this 2010 example, Dr. Preuninger achieved outright domination of the leaderboards, not only on paper, with the GT2 RS earning the title of “fastest and most powerful 997-generation 991” upon its release, but on the track as well, with the model setting a 2010 record on the Nürburgring Nordschleife that remained unbroken internally until the 991.2 Turbo S in 2017. Deeply impressive.

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REMI DARGEGEN © 2020 COURTESY OF RM SOTHEBY’S

2017 Porsche 911 R

In almost a year of compiling this semi-regular blog for RM Sotheby’s, your humble writer has tried to keep his personal preferences private, but with this example, he must confess an undeniable bias. Since serving as an editor on the English-language translation of the definitive book on the making of the modern 911 R, this writer was struck by the sincerity of the true believers within Porsche who balance respect for the brand’s history while understanding the necessity to reinvent it. Practically covered with grace notes and “Easter Eggs” instantly recognizable to Porschephiles everywhere down to the “pepita”-patterned inserts on the brown leather seats, this model was a nod to the original motorsport-inspired 911 R from 1967. For many other brands, the hint at history would be merely aesthetic, but underneath the skin existed the same GT3 RS-spec suspension and 4.0-litre powerplant that made all of Dr. Preuninger’s other output so exemplary. The most critical addition was a six-speed manual gearbox; no spoiler necessary. This example, the 401st constructed out of 991 total, is made even more extraordinary by its Paint-to-Sample Gulf Blue exterior.

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2018 Porsche 911 GT2 RS

Proving exactly the ethos of individualism that has from the beginning been integral to the Porsche brand, this RennSport-spec, Paint-to-Sample Porsche 911 GT2 RS was ordered new in this striking shade of Azzurro California Metallic with contrasting gold-colored center-lock wheels. The outspoken exterior of the GT2 is balanced by its straightforward, motorsport-inspired interior, with adaptive sport seats trimmed in two-tone, light blue-over-black leather. Underneath the skin, Dr. Preuninger’s lightening regime truly shines, with the roof of this 911 GT2 RS fashioned from the ultimate natural material for lightweight strength: Magnesium. With carbon-fiber components used throughout this example, it is clear this colorful car makes a modern statement that the future of Porsche performance is bright.

 

Blog Author:Forest Casey
Casey is the Editorial and Marketing Content Developer at RM Sotheby’s.

Sotheby’s International Realty Expands Luxury Brand Presence into Singapore!

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Sotheby’s International Realty Affiliates LLC today announced that it has signed an agreement with List Holdings Singapore PTE. LTD. to develop the Sotheby’s International Realty® brand in Singapore.

List Holdings Singapore PTE. LTD. is owned by the same company that operates List Sotheby’s International Realty in Japan and Honolulu, Hawaii. The firm’s Singapore location will be led by Hisashi Kitami, owner and chief executive officer of List Sotheby’s International Realty.

“Singapore is a global financial center, making it an attractive market for international buyers,” said Philip White, President and Chief Executive Officer of Sotheby’s International Realty Affiliates LLC. “Hisashi Kitami and his team share our brand’s core values and commitment to providing the highest levels of service.”

List Sotheby’s International Realty is expected to open its first office in Singapore during the second half of 2016.

“As part of the Sotheby’s International Realty network, we have seen great success in Hawaii and Japan and are excited to expand into Singapore,” said Kitami. “The country has an international consumer base and the global exposure offered by the brand will continue to be beneficial to our clients.”

The Sotheby’s International Realty network currently has more than 18,800 affiliated independent sales associates located in approximately 835 offices in 63 countries and territories worldwide. List Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and the worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

Sotheby’s International Realty | Significant Sales Vol 11/2015

Sotheby’s International Realty have released their latest volume of the brand’s Significant Sales!

This issue features top sales from throughout our network, starting with a sprawling ranch in California. Also featured are properties from a diverse range of locations including New York, New Mexico, Colorado, Wyoming, Florida, Utah and New Jersey. The strength of the Sotheby’s International Realty brand is on display in this issue, featuring some of the world’s most significant sales. Check it out!

Sig Sales

Sotheby’s International Realty Brand Expands Luxury Presence into the Netherlands

Sotheby’s International Realty Affiliates LLC today announced it has signed a 25-year franchise agreement with Redres NL BV to expand the Sotheby’s International Realty® brand into the Netherlands with the opening of Redres Sotheby’s International Realty.

Redres Sotheby’s International Realty, co-owned by Jan-Willem Andriessen and Jim Reerink, will serve the luxury residential real estate market in Amsterdam and throughout the Netherlands. The firm is located in Hilversum, with plans for additional offices in Amsterdamand other key Dutch markets.

The Netherlands have a growing luxury real estate market and it was the right time for our brand to have a presence within the country,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “Amsterdam is a key city in the Netherlands that offers a strong and diverse international audience. I am proud to welcome Redres Sotheby’s International Realty to the Sotheby’s International Realty network.”

“We are delighted to join the Sotheby’s International Realty global network,” said Reerink and Andriessen. “The luxury residential market is poised to grow rapidly, supported by strong economic growth, and we are excited to gain valuable insights on real estate markets around the world. Affiliating with the Sotheby’s International Realty brand will help us meet the needs of high net-worth individuals looking for luxury homes in the Netherlands and overseas.”

The Sotheby’s International Realty network currently has more than 18,800 affiliated independent sales associates located in approximately 835 offices in 63 countries and territories worldwide.  Redres Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

Sotheby’s International Realty Brand Welcomes Idaho Firm

Sotheby’s International Realty Affiliates LLC today announced that Group One in Boise and Eagle, Idaho, is the newest member of its real estate network and will now operate as Group One Sotheby’s International Realty.

The firm, which is owned and operated by Brad Barker and KaLinn Dishion, will serve the markets of Boise, Eagle, Meridian, Nampa and Star. With this addition, the Sotheby’s International Realty brand now has three independently owned and operated affiliates in the state of Idaho including: Sun Valley Sotheby’s International Realty/Jackson Hole Sotheby’s International Realty and Tomlinson Sotheby’s International Realty.

“We are proud to grow our presence in Idaho with Group One Sotheby’s International Realty,” said Philip White, President and Chief Executive Officer of Sotheby’s International Realty Affiliates LLC.  “The Boise market offers residents a beautiful landscape between desert and the mountains with a mild climate that caters to an active lifestyle all year round.”

“After 33 years as an independent real estate firm, we have proven that we can create and maintain a successful brand at the intersection of artful living and real estate sales,” said Dishion. “Now we want to elevate it and give it a powerful boost.”

“The elegance of the Sotheby’s International Realty brand is undeniably attractive,” said Barker. “Our affiliation with the Sotheby’s International Realty network complements our ongoing commitment to excellence and we are excited to take this important step to better meet the needs of our clients.  Sotheby’s International Realty is not just about luxury property; it is about luxury marketing. Our clients will benefit from the exposure given by our affiliation with the most powerful brand in international real estate marketing.”

The firm has two offices with the main office located at 500 E. Shore Drive, Eagle, Idaho.

The Sotheby’s International Realty network currently has more than 18,800 affiliated independent sales associates located in approximately 835 offices in 63 countries and territories worldwide.  Group One Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.